Our History

As a cultural staple and San Luis Obispo’s tastemaker, KCPR is dedicated to sharing important insights on emerging music, arts, and culture with the Central Coast. Through our FM terrestrial signal, website, and events, we create, package, and deliver meaningful content to our followers. Beginning September 19, 1968, Cal Poly Radio attained its FCC license as a noncommercial, educational radio station. This student-run station is an Instructionally Related Activity (IRA) within Mustang Media Group (MMG) and the Cal Poly College of Liberal Arts Journalism Department.

Our Mission 

KCPR-FM is Cal Poly’s radio station, where students develop the skills to lead a professional media organization that engages, informs, and entertains Cal Poly and its community.

Our Vision 

KCPR-FM represents the diverse cultural, intellectual, and creative life of Cal Poly. We are at the forefront of innovative content and technology.

We know and serve our community. We develop future leaders.