Ineffable Live, a Division of Ineffable Music Group is proud

to present the Alta Music Festival, a new music & lifestyle festival held at Avila Beach, CA. The

one-day event takes place on October 15 at the scenic Avila Beach Resort.  Headliners already

announced include Iration, Nahko And The Medicine For The People, and Collie Buddz.  “Sea

Level”  GA, and “Summit” VIP/Beach Balcony tickets are on sale now at

Alta Music Festival is created by Dan Sheehan, talent buyer and co-producer of the California

Roots Music & Arts Festival.  Sheehan, and his partners in Ineffable Live, bring their talents

alongside Otter Productions to showcase a new and exciting event.  ‘ALTA’ means high, height,

higher, elevated, and can refer to everything from a state of consciousness to a preference in the

arts.  Attendees of the Alta Music Festival can expect an elevated festival experience – the same

high production value that is synonymous with all of these producers’ events are known for with

exceptional input to the finest details.

Starting as a one-day festival, attendees will dance in the grass while the sun sets against the

beautiful ocean view while sipping some great craft beers and munching on some tasty bites from

the eclectic array of food vendors.  Sustainability is integral to the success of the event. In an effort

to eliminate single-use plastic waste, the Alta Music Festival has partnered with the environmental

non-profit REVERB and the #RockNRefill program. Every ticket will include a $5 fee that will go

toward single-use plastic free solutions. This $5 fee will provide every ticket holder with a custom

32oz Alta Music Festival NALGENE bottle and free filtered water stations will be provided on

site for all fans to use at the festival.

The majestic California Condor, the largest flying bird in North America, is featured on the

festival’s 2016 artwork. As a way of giving back to the natural wildlife organizations, Alta Music

Festival has partnered with the Ventana Wildlife Society to raise funds and awareness to their

Condor Program. The California Condor is the largest endangered bird in North American and

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soars to dizzying heights with its ten-foot wingspan. The bird symbolizes the same heights that the

Alta Music Festival looks to achieve in its overall production and experience. $1 from all tickets

sold to the Alta Music Festival will be donated directly to the Ventana Wildlife Society.

Additionally, the festival is working on free bike valet and a partnership with TripZero to offset

carbon through hotel reservations as a part of establishing the event’s greening initiatives.