Music wasn’t the only attraction at 2024’s Rolling Loud festival in Los Angeles. Read on to learn about the vendors, faces and attractions at this year’s festival.
Beauty
Bunny’s Bae Bar, a glam trailer stationed at the festival’s VIP section entrance, offered complimentary festival hair and glitter services.
According to their Instagram bio, Bunny’s Bae Bar is presented exclusively at Rolling Loud and partnered with the clothing store Forever 21.
In addition to unlimited amounts of glitter, Bunny’s Bae Bar also distributed custom pink press on nails in celebration of Nicki Minaj on ‘Pink Friday’.
Although the complimentary services were only available in the VIP section, all of Bunny’s products, including a limited number of press-ons, were available in GA.
Cuts & Tatts
Also in the VIP section, independent local barbers offered complimentary ‘cuts’ and ‘tatts’ at a booth supported by the popular clothing brand Ethika. Ethika, a large partner of Rolling Loud and sponsor of the main stage, collaborated to create custom Rolling Loud-branded capes and smocks for the barbers.
Flash tattoos were done by artists from the Miami-based shop House of a Thousand Roses, @houseofathousandroses on Instagram. Despite long lines, the tattoo artists were in good spirits, with one saying “It’s gonna be lit, people are gonna be happy. Let’s do it.”
Cannabis garden
This year, Rolling Loud partnered with the cannabis company Stiiizy to design products and give away tickets. They dropped two exotic flower strains, “Rolling Loud OG” and “Rockstar.” They also featured a new Live Resin Liquid Stiiizy pod in the strain Zlushie and a Diamonds pod in the strain Rolling Loud OG.
The company also held a booth in the festival’s Cannabis Garden throughout the weekend. The booth included an inside look at Stiiizy plants, exclusive merchandise and the collaboration products. The garden was only accessible to VIP pass holders who were 21+.
Like Stiiizy, the popular cigarette and rolling paper company Zig-Zags held a booth and smoking lounge within the garden.
Voice
If you’re from Los Angeles, you might be familiar with the popular radio personality “Big Boy” from “Big Boy’s Neighborhood,” a long-time show on Los Angeles Power 106. During the festival, he talked with KCPR to share some advice for college students.
The radio personality is not only a large voice within the greater Los Angeles community but also a huge face for the culture and experience of Rolling Loud. From announcements over speakers to his physical likeness printed on posters, walls and booths all over the festival, Big Boy was the familiar face to guide the guests throughout the festival.
Having a long history within the radio industry, Big Boy got his start in music as a disc jockey at local parties and venues. He eventually got on air, and after his show’s immense success, he has since voiced animated cartoons and video game characters and made movie cameos.
Big Boy accredits his success to perseverance and dedication to his craft.
“If I wasn’t in radio, I would’ve been the best janitor,” he said. “I would’ve been the best chef. Whatever I would’ve done, I would’ve put my all into it.”
Fashion
Many concertgoers dressed to impress for the one-of-a-kind event. Standout items commonly worn among concert-goers were fuzzy hats, funky sunglasses and denim. On Kanye West’s performance day, many attendees wore black in the spirit of his latest album, “Vultures 2”. In contrast to other days, many wore pink on Friday to celebrate Nicki Minaj’s newest album Pink Friday 2.
The hip-hop-inspired streetwear brand That’s an Awful Lot of Cough Syrup played a major role in the festival with merch collaborations and themed amusement rides.
The luxury clothing line was designed by Desto Dubb, a rapper turned designer. Desto Dubb began That’s an Awful Lot of Cough Syrup by selling his designs out of a van in a downtown L.A. parking lot before opening up three store locations across Southern California. His clothes have since been worn by hip-hop enthusiasts and celebrities across the world, such as rappers Lil Baby, Lil Pump and rap group Migos.
His designs themselves usually surround a common recreational drug concoction, known as lean, where prescription cough syrups are mixed with soda. Dubb’s pieces have featured imagery of bottles of codeine or promethazine, purple spilling liquid and, of course, the brand name’s direct nod to cough syrup.
As the brand has grown, Dubb has taken the opportunity to collaborate with a variety of hip-hop and rap artists. Most recently, he collaborated with young and upcoming artist 310babii.
Reflecting on the weekend, the festival hosted 88 musical performances and DJ sets in between from artists such as DJ Scheme, DJ Five Venoms and DJ Stevie J. Musical guests Junior H and Nathanael Cano were unable to perform due to unforeseen complications with a work permit.
